Marketing Executives - Eldoret at Management University Of Africa

Position Overview

This position offers a great opportunity for career growth. The Marketing Executive will support the Marketing function in delivering its objectives by recruiting students, marketing University programmes, and advising on current market trends based on market surveys.

Key Duties and Responsibilities

Student Recruitment

• Sell courses to prospective clients and meet monthly sales targets as agreed with the line manager
• Activate recruitment through various channels including churches, schools, and companies

Market Surveys and Competitive Analysis

• Monitor competitor activities and performance including registrations, student populations, programmes offered, and pricing
• Track competitor marketing strategies such as advertisements and promotions
• Monitor competitor expansion and growth activities including new branches and collaborations
• Identify new market entrants
• Collect and receive market intelligence to identify new and potential market opportunities
• Assess market demand, University brand positioning, and awareness levels
• Communicate all acquired information to the Marketing Manager with proposals for recommended actions

Direct Marketing Communications

• Ensure effective utilization of all marketing mechanisms including strategic, consistent, and aggressive placement of marketing materials
• Place appropriate marketing communication materials in all legally permitted and beneficial locations targeting relevant market segments
• Maintain all marketing materials and promotional items

Event Coordination and Representation

• Coordinate participation in and represent the University at conferences, seminars, and exhibitions
• Promote awareness of the University and its credentials through event participation

Product Knowledge

• Maintain comprehensive knowledge of all courses offered by the University to effectively identify and communicate relevant programmes to prospective students