Market Research Consultant - Compressed Earth Blocks at Habitat for Humanity International

Position Overview

We invite applications from suitably qualified candidates for a Market Research Consultant role focused on Compressed Earth Blocks (CEBs) in the construction sector.

Purpose and Objectives

The market research aims to provide a comprehensive understanding of Compressed Earth Blocks in Kenya's construction sector, including market landscape, market size, demand, production, distribution, key players, indirect competitors, consumer perceptions, and adoption trends. The research will focus on rural and peri-urban areas in Kenya.

Research Objectives

• Analyse the current market size for CEBs and factors affecting availability and adoption of the technology; identify barriers and drivers of CEB adoption as a housing solution
• Analyse market trends, innovations, and best practices for CEBs in Kenya
• Conduct supply chain analysis, including production, key suppliers, and distribution channels for CEB technology within the construction sector
• Conduct price point comparison and competitor analysis to determine current market positioning for CEB technology within Kenya's construction sector
• Investigate consumer knowledge, attitudes, perceptions, and practices towards CEBs as a housing solution
• Explore appropriate business models for delivering, driving demand, and promoting adoption of CEBs among low-income households, artisans, construction/building professional services, and different ecosystems within the housing sector
• Analyse how the current regulatory framework supports or hinders CEB technology growth in Kenya and provide policy recommendations to further promote the technology

Scope of Work

Geographical Scope

The study will focus on Central, Nyanza, and Western regions. Specific locations will be agreed upon between the organization and the consultant.

Stakeholders

The study will involve gathering insights from government agencies, NGOs, building contractors, built environment professionals, artisans, and material/technology suppliers.