Key Accounts Manager - Supermarkets at Peoplelink Consultants Ltd

About the Role

An exciting opportunity has arisen for a motivated professional to join our team in Nairobi, Kenya. In this role, you will manage and grow key accounts while driving sales performance across the supermarket channel.

Key Responsibilities

• Manage and grow key accounts by listing new products at head office levels and ensuring consistent follow-up on payments
• Oversee all supermarket tiers (including hypermarkets) through regular store visits to verify stock levels and timely order placement
• Lead the launch and promotion of new brands in the market to increase brand visibility and market share
• Supervise and coordinate the activities of sales merchandisers and promoters, ensuring they follow set schedules and execution standards
• Take full accountability for achieving monthly sales targets for the entire team as well as individual members
• Manage customer inventory levels, oversee order placement, track deliveries, and ensure a smooth replenishment process
• Monitor competitor activities and market trends to support data-driven strategic decision-making
• Develop in-depth knowledge of the company's portfolio and effectively communicate product benefits to both clients and internal teams
• Ensure all field activities are conducted safely and in alignment with company standards while utilizing the company vehicle responsibly
• Maintain accurate records of store visits, sales reports, and customer feedback in maintenance logbooks and digital records

Required Qualifications

• 5–10 years of proven sales experience specifically in the distribution of alcoholic beverages to supermarkets and fuel stations
• Deep understanding of wines and spirits with extensive familiarity with the modern trade channel
• Strong existing relationships and a proven track record of listing new products with supermarket head offices
• Prior experience in team leadership, specifically managing junior team members, sales merchandisers, and promoters
• Valid driving license (mandatory for field operations)

Required Skills

• High proficiency in Microsoft Word, Excel, and Outlook for reporting and data management
• Excellent negotiation skills