Growth & Marketing Manager at PayKit

About the Role

We are seeking a Growth & Marketing Manager to join PayKit in Nairobi, Kenya. You will drive market visibility, customer engagement, and product adoption across all PayKit offerings. This role is ideal for a strategic marketer with fintech, banking, digital lending, or licensed PSP experience.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy covering brand, demand generation, digital marketing, product positioning, and content
• Design and implement go-to-market plans for enterprise payouts, merchant acquisition support, and API product commercialization
• Analyze and understand customer segments including banks, microfinance institutions, SACCOs, digital lenders, e-commerce platforms, and agent networks
• Translate product capabilities into compelling value propositions and campaigns that drive awareness and inbound interest
• Strengthen PayKit's visibility through events, thought leadership, PR, and active participation in industry ecosystems
• Collaborate closely with product and engineering teams to align marketing with product roadmaps, market needs, and competitive positioning
• Guide digital marketing, content creation, brand management, and campaign execution
• Support commercial teams with marketing materials, pitches, market insights, and competitive intelligence
• Track and report on marketing performance including campaign outcomes, conversion trends, and lead quality
• Ensure compliance with regulatory standards in communication, data protection, and sector guidelines

Required Qualifications

• 5–7 years of professional experience in fintech, payments, banking, mobile money, or a licensed PSP environment
• Strong expertise in marketing strategy, digital marketing, branding, and product marketing
• Proven experience launching or marketing payment products, APIs, enterprise solutions, or merchant services
• Strong analytical ability with proficiency in funnel analysis, campaign performance evaluation, and data-driven decision making
• Ability to work closely with technical and product teams in a collaborative environment