Digital Marketing Executive at Simba Corp

About the Role

An exciting opportunity has arisen for a motivated professional to join our team in a dynamic Digital Marketing Executive position.

Key Responsibilities

Content Creation and Management

• Develop and curate engaging, creative, and high-quality content for social media platforms including Facebook, Instagram, X, LinkedIn, TikTok, and others
• Create and manage content calendars to ensure consistent content delivery
• Collaborate with design, marketing, and product teams to produce multimedia content such as videos, graphics, and blogs
• Monitor platform trends and recommend innovative content formats

Social Media Strategy

• Implement social media strategies aligned with company marketing objectives
• Identify trends, monitor market dynamics, and adapt strategies to stay current in the social media landscape
• Suggest and execute new ways to increase brand awareness and engagement

Community Engagement

• Monitor, respond to, and moderate user comments and messages in a timely manner
• Build and nurture an active and engaged social media community
• Facilitate online conversations and interact with followers to enhance brand loyalty

Content Production & Creative Support

• Use design tools such as Canva, Adobe Suite, or equivalent, and AI design tools to create high-quality social media creatives
• Edit short-form and long-form videos using CapCut, Premiere Pro, or similar tools
• Work closely with the Creative Designer to produce assets on time and reduce workflow bottlenecks
• Capture and edit video and photo content during events, product shoots, test drives, and showroom activities

Lead Nurturing & Digital Customer Engagement

• Manage WhatsApp Business for lead nurturing, customer follow-ups, and automated flows
• Support email marketing using platforms such as Zoho Marketing Automation or Mailchimp
• Coordinate with sales teams to ensure timely follow-up and accurate lead routing
• Track lead performance and conversion insights for reporting

Performance Analysis

• Track and analyze social media performance metrics and provide insights