Chief Communications Officer (CCO) at Braeburn Schools

Position Overview

The Chief Communications Officer (CCO) is responsible for leading and integrating all aspects of strategic communications, public relations, and brand reputation across the Braeburn Group of Schools (Kenya). The CCO will develop and implement a unified communications strategy that strengthens Braeburn's brand reputation, enhances community engagement, manages all media relations, and aligns with the Group's mission and long-term goals.

As a senior leader and a key member of the Executive Committee (ExCo), the CCO will provide visionary leadership to a multi-functional team while collaborating cross-functionally with Heads of schools, Headteachers, and corporate departments.

Key Responsibilities

Strategic Communications Leadership

• Develop and lead an integrated communications strategy aligned with the Group's values and strategic goals
• Serve as the principal communications advisor to the CEO and Group Leadership, offering strategic counsel on media relations, internal and external messaging, and crisis communications
• Write, edit, and distribute communications materials, including press releases, executive messages, and public statements
• Implement robust content strategies across all platforms (earned, owned, shared) ensuring consistent, high-impact storytelling
• Represent Braeburn at relevant conferences, media briefings, and public events to enhance visibility and brand presence

Media Relations & Public Image Management

• Act as the primary liaison with the media, managing all external inquiries and developing proactive media outreach strategies
• Track and analyze media coverage and public sentiment, providing reports and strategic recommendations to leadership
• Cultivate and maintain strong relationships with key journalists, editors, and industry influencers
• Oversee the strategy and creation of social media posts and content to maintain and enhance the organization's digital presence