Web Analyst – Freelance

A reputable organization seeks a dedicated individual for this role. Main duties  Web Analytics & Tracking

• Implement and manage GA4 and Mixpanel tracking across all digital properties

• Configure and maintain Google Tag Manager implementations

• Develop UTM tracking standards using Burlo

Reporting & Dashboards

• Create and maintain Looker Studio dashboards for performance insights

• Generate regular analytics reports for stakeholders

• Deliver data-driven recommendations to improve digital performance

A/B Testing & Optimization

• Conduct A/B testing using Convert for landing pages and campaigns

• Perform heatmap analysis using Hotjar to improve UX

• Implement optimization strategies based on test results

Web Publishing & Content Management

• Manage web publishing across WordPress (P4) and HubSpot platforms

• Build and maintain petition pages and digital campaigning tools

• Implement and manage web analytics tracking across GA4 and Mixpanel

• Create and maintain dashboards in Looker Studio for performance reporting

• Conduct A/B testing and optimization experiments to improve digital performance

Collaboration & Support

• Support email marketing and audience segmentation activities

• Collaborate with database and fundraising teams on digital initiatives

• Provide technical support and troubleshooting to digital campaigners

• Deliver data-driven recommendations and insights to support organizational goals

• Support digital fundraising appeals and donation platform testing

• Maintain strong relationships with internal stakeholders and global partners

• Other job-related tasks as assigned

Required Qualifications: and Experience 

• Experience in these fields like Web Development, Digital Marketing, Data Analytics. Certifications in Google Analytics, HubSpot, or related platforms are advantageous.

• Proven experience in digital campaigning, building petition pages, and implementing engagement strategies.

• Experience with HubSpot (web page building, contact segmentation, workflow automation) and WordPress/Planet 4.

• Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio for dashboard creation.

• Strong HTML/JavaScript/CSS skills for web development and advanced customizations.

• Understanding of database functionalities, data quality management, and CRM integrations (particularly HubSpot).

• Experience with Mixpanel, Supermetrics, and server-side GTM (Stape) is advantageous.

• Digital fundraising...