Social Media Manager/Expert at Peoplelink Consultants Ltd

Role Overview

Peoplelink Consultants Ltd seeks a dedicated Social Media Manager/Expert to develop and execute comprehensive social media strategies for the cosmetics industry. This role requires a strategic thinker with proven experience in beauty brand marketing and community engagement.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, X, and other relevant platforms tailored specifically for the cosmetics industry
• Oversee the creation and curation of high-quality, engaging, and on-brand content including photos, videos, tutorials, and graphics that highlight product benefits and application techniques
• Build and nurture an active online community by managing daily interactions, responding to inquiries and comments, and fostering brand loyalty with professionalism
• Identify, onboard, and manage relationships with key beauty influencers and content creators to amplify brand messaging and reach
• Monitor social media performance metrics using analytics tools, track KPIs, analyze campaign ROI, and provide actionable insights for continuous improvement
• Stay informed of emerging social media trends, platform updates, and beauty industry best practices to ensure all communication is compliant and professional

Requirements

• Minimum 5-7 years of professional experience in social media management, digital marketing, or content creation, with essential experience in the cosmetics or beauty sector
• Strong portfolio demonstrating success in driving engagement and sales for a beauty brand, with deep familiarity with cosmetic product marketing nuances
• Reliable and professional work ethic with excellent judgment in public communication and reputation management
• Exceptional writing, editing, and verbal communication skills, along with a keen aesthetic eye and creative flair for visually appealing content
• Proficiency in social media management tools (e.g., Hootsuite, Buffer), content editing software, and social media analytics platforms
• Based in or near Nairobi, Kenya, with the ability to work from the office and attend local events and photoshoots as required

Location

Nairobi, Kenya