Senior Business Development Executive

About the Role

We are seeking a dynamic Senior Business Development Executive to join our expanding team at Kenindia Assurance Company Limited. In this role, you will be responsible for implementing our marketing strategy, developing alternative distribution channels, and leading our life insurance sales teams to achieve increased market share and deliver exceptional customer service.

Job Purpose

You will implement marketing strategy including capacity development, administration and recruitment of alternative distribution channels. Your focus will be on enhancing client relationships, supporting and mentoring life marketing teams, and ensuring excellent service delivery to customers in line with our overall development strategy and objectives.

Principal Responsibilities

Training and Intermediary Management

• Train Agents and Unit Managers on life products and soft skills, ensuring professional development and compliance
• Coordinate all agencies to ensure consistent implementation and market activation of agency initiatives
• Prepare agency training materials and oversee capacity building for smooth implementation
• Implement sales force strategies to achieve sales targets
• Represent the company to identify new market opportunities with agencies and provide assurance to potential clients
• Coach, mentor, develop, and motivate the agency sales force to achieve optimal performance levels
• Manage and improve the welfare needs of agencies
• Identify, implement, and benchmark best practices in management

Alternative Distribution Channels

• Drive new business and customer retention through bancassurance and alternative distribution channels
• Establish, maintain, and grow relationships with Bank Officers and alternative partners to identify marketing opportunities and customer requirements
• Manage and coordinate the smooth operation of bancassurance and alternative channels for quality and quantity business growth
• Drive customer service, bank and alternative business retention activities

Minimum Qualifications

• Undergraduate degree in a business-related field
• Chartered Institute of Marketing certification or equivalent