Marketing Officer – Digital Marketing and Experiential

Role Purpose

To drive Jubilee Life Insurance's digital visibility, engagement, and brand reputation through effective digital media buying, online community management, and experiential marketing support. The role will ensure strategic digital media placement, consistent brand tone across platforms, timely customer engagement, and seamless event support to enhance customer experience and brand affinity.

Main Responsibilities

Digital Media Buying & Performance

• Plan, execute, and optimize digital media campaigns across platforms (Google Ads, Meta, LinkedIn, X, and others) to deliver against brand awareness, lead generation, and engagement goals
• Optimize SEO/SEM strategies to increase website traffic and improve online visibility
• Monitor and analyze campaign performance through analytics tools (e.g., Google Analytics, SEMrush), preparing weekly and monthly performance reports with insights and recommendations
• Work closely with the creative team and digital agencies to ensure timely rollout of campaigns, consistent brand tone, and optimized creative assets
• Manage paid social budgets and ensure efficient cost-per-result and ROI tracking
• Stay updated on digital trends, algorithm changes, and emerging media platforms relevant to the insurance and financial services sector

Community Management & Online Engagement

• Manage day-to-day community engagement across all Jubilee Life social media platforms, ensuring timely and professional responses in line with brand voice
• Escalate customer queries or feedback to relevant departments and ensure closure with follow-up
• Develop engagement calendars in coordination with the content and brand teams to enhance dialogue and audience participation
• Track, analyze, and report on community sentiment, engagement trends, and brand mentions
• Collaborate with the Customer Experience team to ensure consistent tone across all customer touchpoints