Marketing Manager - Crystal Recruit, Nairobi

A reputable organization seeks a dedicated individual for this role. Position Overview:   The Marketing Manager is responsible for driving the company's sales growth and market presence through strategic planning, customer engagement, and team leadership. The role focuses on achieving B2B boiler sales/conversion targets, developing innovative marketing strategies, and fostering strong relationships with clients to enhance revenue and brand recognition Position Overview:  

• Achieve Sales Targets: Set and meet B2B boiler sales/conversion goals and quotas consistently, ensuring alignment with company objectives. 

• Lead Generation & Sales Activities: Generate high-quality sales leads, follow up postinitial contact, secure and renew orders, negotiate prices, close sales, and coordinate delivery of services. 

• Technical Presentations: Prepare and deliver compelling technical presentations to explain the company\'s products and services effectively to customers and stakeholders. 

• Customer Consultation: Discuss customer needs, system requirements, and provide tailored solutions in collaboration with engineers and technical teams. 

• Customer Acquisition: Acquire new customers by outperforming competitors, identifying emerging opportunities, and expanding the customer base nationwide. 

• Marketing Strategy Development: Design and implement effective marketing strategies for briquettes and related products across the country to maximize market penetration. 

• Feedback & Data Analysis: Collect client feedback, analyze data, and leverage insights to create targeted sales and marketing strategies. 

• Identify Improvement Areas: Recognize areas for process or performance improvements and communicate these issues along with practical solutions to management and clients.

• Team Leadership & Training: Form, mentor, and train sales team members on technical sales, product knowledge, and customer service to enhance team effectiveness. 

• Preparation of Reports: Prepare and submit timely and accurate reports to the management for deliberation and review in accordance with set criteria and guidelines. 

• Additional Duties: Perform any other roles or tasks as assigned by the immediate manager from time to time to support organizational goals.

Required Qualifications:  

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field. 

• A Master’s degree or professional certification in Marketing (e.g., CIM) is an added advantage. 

• Minimum 5 years’ experience in sales and marketing, preferably in B2B environments. 

• Proven track record in technical sales, industrial products, or energy-related solutions is highly desirable. 

• Experience in leading ...