Marketing Executives - Nyeri at Management University Of Africa

Job Purpose

The Marketing Executive will support the Marketing function in delivering its objectives by recruiting students, marketing University programmes, and advising on current market trends based on market surveys.

Key Duties and Responsibilities

Student Recruitment

• Sell courses to prospective clients and meet monthly sales targets as agreed with the line manager
• Conduct student recruitment through various methods including activation of churches, schools, and companies

Market Surveys and Competitive Analysis

• Monitor competitor activities and performance in terms of registrations, populations, programs offered, and pricing
• Track competitor marketing strategies including advertisements and promotions
• Monitor expansion and growth activities of competitors, including new branches and collaborations
• Identify new market entrants and emerging opportunities
• Collect market intelligence to identify new and potential markets and assess demand
• Evaluate the University's brand positioning and awareness in the market
• Communicate market intelligence to the Marketing Manager with proposals for action

Direct Marketing

• Develop and distribute marketing materials including posters and fliers
• Ensure effective utilization of all marketing mechanisms with strategic, consistent, and aggressive placement of marketing materials in legally permitted locations
• Target appropriate market segments and mass markets
• Maintain all marketing materials in good condition

Events and University Representation

• Coordinate and represent the University at conferences, seminars, and exhibitions
• Promote awareness of the University and its credentials through events

Product Knowledge

• Maintain comprehensive knowledge of all courses offered by the University