Marketing Executives - Mua Technical Institute -Kisaju at Management University Of Africa

Job Purpose

The Marketing Executive will support the Marketing function in delivering its objectives by recruiting students, marketing University programmes, and advising on current market trends based on market surveys.

Key Duties and Responsibilities

Student Recruitment

• Sell courses to prospective clients and meet monthly sales targets as agreed with the line manager
• Utilize various recruitment methods including activation through churches, schools, and companies

Market Analysis and Intelligence

• Analyze competitor activities and monitor performance in areas including registrations, student populations, programmes offered, and pricing
• Track competitor marketing strategies such as advertisements and promotions
• Monitor expansion and growth activities of competitors, including new branches and collaborations
• Identify new market entrants
• Collect and receive market intelligence to identify new and potential market opportunities
• Assess demand, University brand positioning, and awareness levels
• Communicate all acquired information to the Marketing Manager with proposals on recommended actions

Direct Marketing and Communications

• Ensure effective utilization of all marketing mechanisms including strategic, consistent, and aggressive placement of marketing materials in legally permitted and beneficial locations
• Target appropriate market segments and mass markets through posters, fliers, and other marketing materials
• Maintain all marketing materials in good condition
• Coordinate participation in events such as conferences, seminars, and exhibitions to promote University awareness and credentials
• Develop familiarity with all courses offered by the University