Marketing Executives - Eldoret at Management University Of Africa

About the Role

This position offers a great opportunity for career growth. The Marketing Executive will support the Marketing function in delivering its objectives by recruiting students, marketing University programmes, and advising on current market trends based on market surveys.

Key Responsibilities

Student Recruitment

• Sell courses to prospective clients and meet monthly sales targets as agreed with the line manager
• Utilize various recruitment methods including activation of churches, schools, companies, and other relevant channels

Market Surveys and Intelligence

• Analyze competitor activities by monitoring performance in registrations, student populations, programmes offered, pricing, and facilities
• Track competitor marketing strategies including advertisements and promotions
• Monitor expansion and growth activities of competitors, including new branches and collaborations
• Identify new entrants into the market
• Collect market intelligence to identify new and potential market opportunities and assess demand
• Evaluate the University's brand positioning and awareness
• Communicate all acquired information to the Marketing Manager with proposals on recommended actions

Direct Marketing and Communications

• Ensure effective utilization of all marketing mechanisms including strategic, consistent, and aggressive placement of marketing materials in all legally permitted and beneficial locations
• Target appropriate market segments and mass markets through marketing materials such as posters and fliers
• Maintain all marketing materials in good condition
• Coordinate representation at events such as conferences, seminars, and exhibitions to promote University awareness and credentials
• Maintain comprehensive knowledge of all courses offered by the University