Marketing Executive-Digital at M-Paya

About the Role

The Marketing Executive – Digital is responsible for driving the organization's digital presence and brand visibility. This role combines creativity, storytelling, and data-driven strategy to engage audiences, generate leads, and build a thriving online community. You will oversee content creation, campaign execution, social media management, and SEO/SEM, ensuring all digital initiatives align with business objectives and deliver measurable results.

Who We're Looking For

We seek a dedicated individual with the following qualities and competencies:

• You thrive on data-driven decision-making, tracking performance metrics and adapting strategies based on audience insights
• You can craft compelling captions and brand messaging that resonates with target audiences
• You stay up to date with social media trends, platform algorithms, and engagement tactics, and you're not afraid to experiment with new formats
• You have strong content creation skills, from designing eye-catching graphics to editing short-form videos that stop the scroll
• You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with brand standards

Key Responsibilities

• Develop and execute social media strategies to boost brand awareness, engagement, and customer retention
• Manage and maintain the organization's presence across all social media platforms
• Plan, schedule, and publish content, ensuring brand consistency across all platforms
• Track, analyze, and interpret performance metrics, adjusting initiatives based on trends and audience behavior
• Create engaging multimedia content, including graphics, short-form videos, and written posts, that align with current social trends
• Engage with the online community, responding to comments, messages, and user-generated content
• Collaborate with influencers and brand ambassadors to expand reach and visibility
• Develop and oversee social media campaigns, competitions, and collaborations, measuring their impact and effectiveness

Location

Nairobi, Kenya