Marketing Executive at Yellow Pages Kenya

About the Role

An established company is seeking a Marketing Executive to support and execute a comprehensive marketing strategy across digital and traditional channels in Nairobi, Kenya.

Key Responsibilities

• Support and execute a mix of digital and traditional marketing strategies (SEO, social media, content creation, campaign management)
• Drive social media engagement and manage analytics to optimize campaigns
• Collaborate on product development and new service launches
• Manage partnerships and coordinate with external vendors and agencies
• Organize and support PR activities, including expos and industry events
• Maintain and utilize CRM tools for campaign tracking and client engagement
• Work closely with marketing peers across multiple African countries
• Prepare marketing reports and present insights to the leadership team

Required Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years' experience in a marketing role (general marketing experience is sufficient)
• Strong skills in social media engagement and analytics
• Experience using CRM tools for marketing campaigns
• Excellent written and verbal communication in English

Key Competencies

• Creative, detail-oriented, and results-driven approach
• Ability to work independently while collaborating in a multicultural team

What We Offer

• Modern office in Nairobi (occasional travel possible)
• Opportunities for professional growth and skill development
• Competitive salary and benefits package (details shared with shortlisted candidates)