Marketing Creative Specialist at Software Dynamics

About the Position

An established company is recruiting a Marketing Creative Specialist to create, produce, and optimize visual and multimedia content across multiple channels. This role requires a creative mindset, technical proficiency, and the ability to translate complex technical content into visually compelling narratives.

Key Responsibilities

Multimedia Design & Production

• Produce high-quality graphics, infographics, illustrations, and visual assets for campaigns, events, social media, and internal/external communications
• Edit and produce professional videos, animations, explainer clips, and promotional reels
• Create motion graphics, branded templates, and interactive assets to enhance digital campaigns
• Ensure all creative outputs meet brand standards and technical specifications

Campaign & Content Support

• Translate blogs, case studies, whitepapers, and technical documentation into visually engaging content for digital channels
• Collaborate with content writers and marketing managers to design campaign creatives that align with business objectives
• Provide creative input for email campaigns, landing pages, social media campaigns, and webinar materials

Strategic Creative Development

• Develop visual concepts for product launches, corporate events, webinars, and thought-leadership campaigns
• Advise marketing teams on creative best practices, emerging design trends, and visual storytelling techniques
• Contribute to brand evolution initiatives, ensuring consistent messaging and visual identity across all channels

Website & Digital Asset Management

• Support the maintenance and update of website visuals, landing pages, and multimedia content
• Ensure content is optimized for web, mobile, and social platforms
• Manage a library of brand assets, templates, and multimedia files for easy access and reuse

Analytics & Optimization

• Monitor engagement metrics and performance data for creative content

Location: Nairobi, Kenya