Marketing and Design Consultant at Pergamon Investment Bank

About the Role

Pergamon Investment Bank is seeking a Marketing and Design Consultant to develop and execute comprehensive marketing strategies that drive brand awareness, customer engagement, and business growth. This role combines strategic marketing planning with creative design leadership across multiple channels.

Key Responsibilities

• Conduct market research to understand customer needs, identify target audiences, and provide insights to guide campaign planning
• Advise on the creation of annual marketing plans aligned with the company's business objectives
• Develop and recommend comprehensive digital and social media marketing strategies
• Design and support execution of marketing campaigns across multiple platforms including print, email, social media (Instagram, TikTok, Facebook, LinkedIn), and events
• Provide analysis and reporting on campaign performance, offering insights to refine future strategies
• Collaborate with departments such as Business Development, IT, and Research to ensure consistent branding and messaging
• Partner with team members to advise on and update marketing materials such as factsheets, reports, presentations, newsletters, and brochures
• Guide internal teams and designers in producing high-quality content for the website, social media platforms, and educational initiatives
• Advise on website updates in coordination with IT and other teams, ensuring content reflects current priorities
• Monitor industry trends and competitor activity, providing recommendations to keep the company informed and relevant
• Propose and support brand engagement activities and campaigns that enhance client experience, strengthen relationships, and reinforce brand loyalty
• Manage and coordinate relationships with external service providers, including advertising agencies, media outlets, and vendors
• Contribute expertise to the development and promotion of new products and services
• Provide support for selected internal and external events such as product launches and client-facing activities

Location

Nairobi, Kenya