Manager Mobile Banking at Family Bank Ltd

Job Purpose

The objective of this role is to drive the adoption of the bank's digital solutions, including mobile banking, among customers and in the market. The role focuses on delivering and ensuring the bank's digital solutions remain relevant and responsive to customers' daily lifestyle needs. Success in this position will be measured by growth in transaction volumes, deposits, virtual loan uptake, and revenues generated through digital solution adoption and usage, supporting the development and execution of Family Bank's mobile banking strategy.

Key Responsibilities

• Achieve revenue targets, profitability, and growth as per agreed budgets
• Drive adoption and usage of the bank's mobile solutions, including full utilization of bank apps, social platforms, STK solutions, and USSD solutions across different customer segments and channels such as Lipa na Family merchants, bank agents, ATMs, and billers
• Manage the bank's Digital P&L and Balance Sheet delivery, including ensuring appropriate pricing for digital products, preventing revenue leakage, and mobilizing targeted deposits through digital solutions
• Formulate and implement business, marketing, and promotional strategies aligned with overall retail banking business goals
• Oversee tracking and proper allocation of revenues to the unit
• Manage unit costs, including product, channel, and digital banking costs in line with approved budgets
• Manage fee structures, NPLs (non-performing loans), and minimize revenue leakage
• Optimize retail business by lowering costs through automation and digitization of retail products, processes, and services
• Define and deliver segment-led product, channel, and digital banking customer value propositions