Manager Direct Sales

An established company is recruiting for the following position. Job Purpose: The Manager – Direct Sales Force is responsible for leading, motivating, and managing a team of direct sales representatives to achieve and exceed sales targets, expand market share, and enhance customer acquisition and retention through effective strategy implementation and operational excellence. Key Responsibilities: Sales Strategy & Execution:

• Develop and execute innovative sales strategies and programs to meet the Banks 5-year growth plan,

• focusing on new market penetration and key demographic capture.

• Set sales targets, KPIs, and incentive frameworks for frontline sales teams.

• Drive sales through proactive lead generation, direct customer engagement, and effective product/service presentation

• Monitor competitor activity and market trends to optimize sales approaches.

Team Leadership & Performance Management:

• Lead, mentor, and motivate the direct sales teams to achieve individual and team targets.

• Implement KPI-driven performance management, coaching, and development programs.

• Foster a high-performance, accountable, and customer-focused culture.

• Train and mentor sales representatives, providing on-the-ground support and fostering a highperformance culture.

• Monitor sales metrics, analyze performance data, track KPIs, and report results to senior management.

Revenue & Portfolio Growth:

• Driving growth in retail deposits, loans, MSME lending, and digital banking adoption.

• Monitor sales performance, pipeline health, and conversion rates.

• Collaborate with Marketing, Product, and Digital Banking teams to generate lead and optimize campaigns.

Customer Relationship & Experience:

• Ensure frontline teams provide exceptional customer engagement and service.

• Address escalated client issues and implement resolution strategies.

• Enhance customer acquisition, retention, and cross-selling metrics.

• Build and maintain strong relationships with key clients and partners to ensure customer satisfaction and loyalty

Reporting & Analytics:

• Monitor and report on sales KPIs, revenue growth, and team performance.

• Utilize CRM and analytics tools to track pipeline, client activity, and sales effectiveness.

• Any other official duty that may be allocated from time to time.

Key Performance Indicators (KPIs): Business Growth & Revenue:

• Achievement of sales targets for deposits, loans, MSME, and digital products.

• Number of new clients acquired through direct sales channels.

• Revenue growth and cross-selling ratios.

Team...