Manager, Brand & Events at National Bank of Kenya

Position Overview

This position is responsible for developing, implementing, and executing brand strategies and plans to increase brand visibility, awareness, and engagement, along with stakeholder management. The role operates under the leadership of the Director – Marketing, Corporate Communications & Citizenship, working closely with the Marketing and Corporate Communications teams to develop and monitor brand strategy execution.

Key Responsibilities

• Develop brand plans that align with the corporate brand image, promise, values, ethos, and guidelines
• Act as brand champion and steward, assessing brand perception with key bank stakeholders
• Align brand engagement and collateral to ensure consistent delivery of brand guidelines
• Position the bank as an award-winning thought leader in the industry through aligned brand messaging
• Manage brand image with internal stakeholders to foster positive brand culture and maintain corporate image
• Appoint and train brand champions to align brand communications across all bank outlets
• Develop brand initiatives and strategies aligned with business ideals and brand goals
• Manage brand consistency across customer touchpoints, including branches, agents, ATMs, and digital platforms
• Evaluate stakeholder engagement and assess strategic brand engagement tools to increase brand advocacy
• Conduct strategic internal customer engagement to enhance brand culture
• Develop and manage brand collateral in line with bank guidelines and target audience requirements
• Align bank visibility tools to brand guidelines and county government standards
• Identify and build partnerships with vendors to ensure timely delivery of collateral per Group Procurement guidelines

Application Information

Job Reference Number: NBK/MKT/01/2025