Life Area Marketing Manager - Jeevan Bharati

Job Purpose

The job holder is responsible for driving individual life business top-line and bottom-line growth while providing customer-centric service to policyholders and claimants in the Jeevan Bharati Branch office in Nairobi.

Principal Accountabilities

• Lead and manage sales teams to maximize profitability and shareholder value through business growth and sustainability while maintaining high levels of customer satisfaction
• Carry out office administration and ensure compliance with County and National Government regulations
• Gather market intelligence on future market trends to improve service and product offerings while monitoring competition
• Coach, mentor, develop, train, motivate and evaluate sales team and staff to achieve the highest levels of performance
• Plan and drive brand awareness and penetration to grow market share in the Western Region
• Ensure compliance with regulatory and statutory requirements
• Prepare, monitor and report on Life business budgetary allocations
• Lead and manage Life business-related communications at the branch
• Identify, implement and benchmark best practices in management
• Ensure customer service to both internal and external clients by providing required support in agency management
• Manage and implement change initiatives to achieve desired business plans and culture
• Recruit, train, develop and retain intermediaries and alternative channels

Minimum Qualifications

• Undergraduate degree in a business-related field
• Chartered Institute of Marketing qualification
• Certificate of Proficiency
• At least 5 years of relevant insurance experience
• Work experience in marketing of Life Business products within the region