Digital Marketer at Premier Hospital

Position Overview

This position offers a great opportunity for career growth. You will ensure continuous favorable business growth and strong brand positioning for the hospital through innovative, strategic, cost-effective, and high-impact digital marketing initiatives. The role supports customer acquisition, retention, and brand consistency across all digital, visual, and internal communication platforms.

Reports To

Marketing and Business Development Manager

Digital Marketing & Online Growth

• Ensure continuous growth of the hospital's digital brand through increased followers, engagement, and outreach in line with the Hospital Marketing Plan
• Address all online inquiries and manage business leads generated through digital platforms to drive hospital business growth
• Advise, formulate, and implement innovative digital advertising and marketing campaigns
• Execute eCommerce and social media strategies to meet revenue and growth targets
• Manage the hospital's online presence using platforms such as Facebook, Twitter, Instagram, LinkedIn, and other relevant channels
• Convert online visits into measurable business outcomes and revenue
• Monitor website traffic, customer reviews, and online engagement to evaluate performance
• Analyze website and sales-related data to guide decision-making and predict future trends
• Implement and monitor strategies using data analysis, SOI, and performance metrics
• Drive continuous improvements in user experience and customer journey across all digital touchpoints

Website & Content Management

• Ensure the hospital website is easily discoverable by the target audience (SEO and discoverability)
• Optimize website structure, functionality, and content to drive relevant traffic
• Manage website content and implement content strategies to achieve online objectives
• Ensure payment options, booking tools, and promotional tabs are correctly configured and functional
• Manage website maintenance and updates