Digital Marketer - Premier Hospital, Nairobi

A top employer is now accepting applications for this role. MAIN DUTIES AND RESPONSIBILITIES Digital Marketing & Online Growth

• Ensure continuous growth of the hospital’s digital brand through increased followers, engagement, and outreach in line with the Hospital Marketing Plan.

• Address all online inquiries and manage business leads generated through digital platforms to drive hospital business growth.

• Advise, formulate, and implement innovative digital advertising and marketing campaigns.

• Execute eCommerce and social media strategies to meet revenue and growth targets.

• Manage the hospital’s online presence using platforms such as Facebook, Twitter, Instagram, LinkedIn, and other relevant channels.

• Convert online visits into measurable business outcomes and revenue.

• Monitor website traffic, customer reviews, and online engagement to evaluate performance.

• Analyze website and sales-related data to guide decision-making and predict future trends.

• Implement and monitor strategies using data analysis, SOI, and performance metrics.

• Drive continuous improvements in user experience and customer journey across all digital touchpoints.

Website & Content Management

• Ensure the hospital website is easily discoverable by the target audience (SEO and discoverability).

• Optimize website structure, functionality, and content to drive relevant traffic.

• Manage website content and implement content strategies to achieve online objectives.

• Ensure payment options, booking tools, and promotional tabs are correctly configured and functional.

• Manage website data, analytics, and reporting.

Creative Design, Branding & Visual Media

• Lead and execute photography and videography for hospital marketing, campaigns, events, corporate communications, and internal use.

• Plan, shoot, edit, and manage high-quality visual content for digital platforms, campaigns, and promotional materials.

• Design and oversee production of billboards, banners, posters, flyers, signage, and outdoor advertising materials.

• Ensure timely completion of all creative artworks and designs for campaigns, promotions, and hospital initiatives.

Develop, implement, and strictly enforce the Hospital Brand Manual, ensuring consistency in:

• Logos

• Colors

• Typography

• Tone of voice

• Visual identity across all platforms and materials

• Handle internal designs including presentations, internal posters, staff communications, notices, reports, and corporate branding materials.

• Collaborate with vendors,...