Digital Graphic Designer at Capital FM Kenya

Job Summary

The Digital Graphic Designer plays a critical role in shaping how Capital Group appears across all digital and social platforms. This role focuses on creating visually compelling, on-brand content that drives audience engagement, supports commercial campaigns, and strengthens the Capital FM and Capital Group brands. Working within a fast-paced media environment, the Digital Graphic Designer will conceptualise and produce digital assets for web, social media, podcasts, video, events, and client campaigns.

The ideal candidate combines strong design craft with an understanding of digital audiences, trends, and platform-specific best practices. Media or agency experience is an added advantage.

Key Responsibilities

Visual Content Creation

• Design compelling digital assets for use across social media, websites, newsletters, apps and digital campaigns
• Ensure all visuals align with Capital FM's brand guidelines and editorial tone

Motion Graphics & Video Editing

• Produce short-form animations, motion graphics and promotional video snippets for digital channels
• Enhance video storytelling through text overlays, branding and transitions

Web & App Visual Design

• Collaborate with developers to create user-friendly, visually engaging layouts for web and app interfaces
• Provide banner designs, microsite elements and promotional pop-ups

Branding & Campaign Support

• Support the marketing, radio and social media teams with visuals for station campaigns, events, CSR initiatives and promotions
• Design digital invites, posters, event branding and recap packages

Infographics & Data Visualisation

• Create easy-to-understand visuals for news, features or business data
• Design maps, timelines and info charts for editorial storytelling

User Experience & Prototyping

• Assist in designing interactive mock-ups and wireframes for internal product development
• Work with tech teams on design implementation