Digital Communications & Marketing Officer at Kenya Association of Manufacturers

Job Purpose

This position is responsible for the effective management of KAM's digital and social media communication space. The successful candidate will curate, design, develop, and execute KAM's digital communication and marketing strategies.

Duties & Responsibilities

Social Media Management

• Develop and publish content for social media accounts (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and other platforms)
• Develop and implement a social media strategy to engage with the audience and drive member subscriptions and social media reach
• Monitor and analyze social media metrics to measure engagement and impact

Digital Marketing

• Develop and implement digital marketing campaigns across various channels (social media, email, search engine optimization, etc.)
• Create and curate email newsletters to keep the audience informed
• Collaborate with internal teams to develop and implement online advertising campaigns

Podcast & Video Production

• Create, edit, curate, and produce high-quality video content for YouTube channels
• Develop and implement a strategy to grow podcast audience reach and increase video viewership
• Collaborate with thought leaders, speakers, and experts to create engaging podcast content

Photography

• Lead coverage of stakeholder engagements through high-quality photographs
• Edit and caption photos to enhance their impact and engagement

Content Management

• Develop and produce engaging and informative content (blog posts, social media posts, videos, etc.) to support communications and marketing efforts
• Collaborate with internal teams to develop and implement campaign plans

Analytics and Reporting

• Analyze and report on social media and digital marketing metrics to measure engagement and impact
• Provide data-driven insights to inform future digital marketing campaigns and strategies