Creative Content Creator & Social Media Manager

About the Role

We are seeking an experienced professional to lead the digital narrative of City Walk Ltd. You will develop and execute a highly creative, innovative, and data-informed content strategy. This role combines artistic vision with AI-powered tools to create compelling multimedia content that elevates brand awareness, drives engagement, and supports sales objectives across all channels.

Key Responsibilities

AI-Enhanced Content Creation & Strategy

• Leverage AI tools to ideate, develop, write, and edit high-impact content for social media
• Produce a diverse range of original multimedia content
• Capture and edit high-quality photo and video content

Social Media Management & Engagement

• Develop and manage the content calendar and daily publishing for all social media platforms
• Monitor social trends, audience interactions, and competitor activity to proactively inform content strategy
• Manage social media community engagement and interactions

Creative Design & Brand Stewardship

• Design visually stunning promotional materials for both digital and physical spaces
• Ensure consistency of the brand's visual identity and tone across all content

Campaign Execution & Performance Analysis

• Collaborate with the marketing and sales teams to plan and execute innovative digital campaigns
• Track, analyse, and report on content and campaign performance metrics, including influencer ROI

Required Qualifications

• Proven experience in a content creation or social media management role with a strong portfolio
• High proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software
• Demonstrated interest in leveraging AI content tools
• Exceptional eye for design, aesthetics, and a passion for storytelling
• Strong understanding of social media platforms, trends, and analytics