Commercial Manager at Capital FM Kenya

About the Role

A dynamic team is expanding and looking for the right talent. The Commercial Manager will lead the development and execution of our commercial strategy, with a clear mandate to grow market share, deepen client relationships, and drive revenue performance across all platforms. Central to this role is the ability to translate our innovative content and digital strengths into compelling commercial opportunities, building strategic partnerships that support long-term financial sustainability.

This position will be instrumental in cultivating a high-performing, target-driven team that aligns commercial goals with our broader transformation agenda. The Commercial Manager will oversee the functions of Account Managers, Events Executives, Marketing and Corporate Communications, as well as the Creative Lead, ensuring cohesive collaboration and results-oriented execution across all commercial touchpoints.

Key Responsibilities

Commercial Strategy & Growth

• Lead commercial strategy within the assigned role, with a primary focus on delivering set revenue budgets
• Maintain deliberate focus on digital-led multimedia solutions offerings to various partners, actively supporting the business's digital monetization agenda
• Protect and grow market share, ensuring high-value projects, strategic partnerships, and stronger customer relationships
• Develop and execute comprehensive commercial strategies to optimize revenue streams and drive profitability in a competitive environment
• Lead annual revenue budgets preparation and ensure meticulous execution of planned budgets

Content & Digital Transformation Awareness

• Demonstrate strong understanding of content value and the ability to align commercial efforts with content that drives audience engagement and brand value
• Possess keen digital transformation awareness and understanding of how digital platforms can be leveraged commercially

Revenue Generation & Management

• Achieve set revenue targets and KPIs