Business Development Manager at ASA Limited Kenya (ASA International)

About ASA International Kenya

We are in the midst of a strategic and digital transformation program, modernizing our systems, data infrastructure, and ways of working to build the next generation of inclusive financial services. Our renewed leadership team is driving this change with a clear focus on growth, professionalism, and disciplined execution.

ASA International combines the social impact of microfinance with the governance, technology, and ambition of a listed commercial bank. We are building a culture that values innovation, accountability, and excellence — attracting leaders who want to shape a modern, scalable, and data-driven financial institution.

Job Purpose

The Business Development Manager is responsible for driving ASA International Kenya Ltd's growth and sustainability through strategic partnerships, market expansion, and innovative financial solutions tailored to the needs of microfinance clients. The role will focus on identifying and pursuing business opportunities, enhancing the organization's competitive position, and ensuring the design of products and services that align with the company's mission of promoting financial inclusion among underserved communities.

Key Responsibilities

Business Growth and Strategy

• Analyze market trends and competitor activities to identify new opportunities for ASA Kenya
• Develop and implement revenue growth plans aligned with company goals
• In collaboration with the Operations team, ensure the Non-Performing Loan (NPL) ratio remains below 5%
• Support the operations team in developing strategies for recovery of Small Business Loans (SBL)
• Collaborate with management to determine cost-effective approaches to pursue new business opportunities
• Maintain in-depth knowledge of business development practices, marketing trends, prospective clients, and the Kenyan microfinance sector

Partnership Development

• Build and maintain strategic relationships with key stakeholders, including regulators and government bodies