Social Media Manager - Nairobi at Emerge Egress Consulting

Role Objective

We are seeking a knowledgeable Social Media Manager to develop and execute social media strategies across multiple platforms. You will be responsible for creating engaging content, managing digital marketing campaigns, and building a strong online presence while actively engaging with our community to drive brand awareness and sales.

Core Duties and Responsibilities

• Engage meaningfully with the community and foster general community engagement across all platforms
• Develop, manage, and maintain a content publishing schedule and digital marketing campaigns aligned with brand objectives
• Implement social media marketing strategies to maximize reach and engagement
• Execute digital marketing initiatives across all company digital platforms
• Create and develop digital ads and graphical images optimized for various platforms
• Build and maintain a powerful online presence across social media and digital channels to increase brand awareness, drive sales, and improve conversion rates
• Create and collaborate on various types of marketing content, including web copy, datasheets, blogs, press releases, video scripts, and customer case studies
• Conduct data collection and analysis to measure campaign performance
• Maintain a strong, consistent presence on all company social media accounts including Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and company website

Required Qualifications

• Bachelor's Degree in Marketing or related field
• Minimum 3+ years of experience in a relevant social media or marketing role
• Proven sales and marketing work experience

Key Competencies

• Excellent multi-tasking skills
• Strong social media expertise and platform knowledge
• Outstanding communication and interpersonal skills
• Creativity and commercial awareness
• Customer-oriented approach