Senior Executive Brand Manager - Hair Category at Pwani Oil

About the Role

A reputable organization seeks a dedicated individual to lead the brand strategy and execution for the Hair Category. This role requires a strategic thinker who can drive brand growth while managing all elements of the marketing mix across multiple touchpoints.

Key Responsibilities

• Develop and execute the full brand strategy for the Hair Category in line with business goals
• Lead all elements of the marketing mix including product, pricing, packaging, placement, and promotion
• Ensure consistent brand presence across all touchpoints
• Drive consumer and market research to guide strategy and identify emerging trends
• Monitor competitive landscape and identify opportunities for innovation and differentiation
• Oversee creative development and media planning with external agencies
• Track and optimize brand performance using data and key performance indicators (KPIs)

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum 5-7 years of brand management experience
• At least 3 years of experience in the haircare or beauty industry
• Excellent project management, communication, and stakeholder engagement skills
• Creative thinker with a strategic mindset and strong analytical capabilities
• Ability to thrive in a fast-paced, dynamic environment