Senior Business Development Officer – Digital Business

About the Role

The Senior Business Development Officer – Digital Business position is located at the Company's Head Office. The role reports to the Assistant Business Development Manager – Digital Business and is responsible for acquisition and growth of business from digital channels.

Key Responsibilities

• Support business growth through acquisition of new customers via digital channels
• Drive usage and adoption of digital products and services to increase customer activity and transaction volumes
• Identify, engage and onboard prospective customers through digital-led campaigns and targeted acquisition strategies
• Work closely with internal teams (Digital, Marketing, Product and Operations) to execute customer acquisition and retention initiatives
• Monitor digital channel performance and provide insights to improve customer journeys, conversion rates and overall experience
• Support customer education and provide guidance on digital platforms to improve engagement and reduce drop-offs

Required Qualifications and Experience

• Undergraduate degree in Business, Marketing, Finance, IT or a related field
• At least 2 years' experience in digital business development activities such as customer acquisition, management of client webinars, digital sales, and digital channel support (preferably within financial services)
• Knowledge of digital financial platforms and customer onboarding processes
• Strong analytical skills with the ability to interpret performance data and recommend improvements
• High level of maturity, self-drive and ability to work with minimal supervision

Location

Nairobi, Kenya