Sales Associate- Rumuruti at Regen Organics

Position Overview

This position offers a great opportunity for career growth in agricultural sales and team leadership.

Key Duties and Responsibilities

Recruit, Train, and Manage Agent Network

• Promote the opportunity to become a Farm Star agent/promoter in your designated area
• Recruit, train, and onboard applicants who fit the criteria for the role
• Hire and manage a network of commission-based agents to generate leads
• Manage performance and motivate agents to go to the field to generate quality leads
• Ensure agents represent the Farm Star brand positively and abide by policies
• Organise events and presence at exhibitions to aid the demand-generation work of agents

Create Demand and Close Sales

• Prioritise farmers based on their purchase potential, planting cycle, and other relevant factors
• Conduct on-site visits to farmers to pitch the product based on their specific needs
• Educate farmers on product specifications, application rates, and techniques
• Guide farmers during the application process for trials, if necessary
• Identify ideal locations for demo plots that are likely to convert a high number of farmers
• Close sales and coordinate product collection from resellers
• Build and maintain long-term relationships with farmers to ensure repeat purchases

Reporting

• Provide daily reporting of farmer visits and sales
• Submit weekly reports of performance, customer feedback, insights, and learnings
• Share field pictures with the team

Logistics and Reseller Management

• Maintain a close relationship with resellers assigned to your area
• Train reseller staff on product specifications, benefits, and application rates
• Coordinate sales between farmers and resellers
• Ensure resellers maintain an optimal amount of product in store
• Motivate resellers to promote the product through in-store branding and direct sales
• Ensure resellers pay Farm Star for sold stock within the agreed timeframe

Key Result Areas

• Leads generated through farmer visits, events, agents, and other channels
• Sales conversion rates