Sales Associate- Rumuruti at Regen Organics

About the Role

This position offers a great opportunity for career growth in agricultural sales and team leadership.

Key Duties and Responsibilities

Agent Network Management

• Hire, train, and manage a network of commission-based agents to generate leads
• Promote the opportunity to become a Farm Star agent/promoter in your designated area
• Recruit, train, and onboard applicants who meet the role criteria
• Manage agent performance and motivate them to conduct fieldwork and generate quality leads
• Ensure agents represent the Farm Star brand positively and comply with company policies
• Organize events and coordinate presence at exhibitions to support agent demand-generation activities

Sales and Demand Generation

• Prioritize farmers based on purchase potential, planting cycle, and other relevant factors
• Conduct on-site visits to farmers to pitch products based on their specific needs
• Educate farmers on product specifications, application rates, and techniques
• Guide farmers through the trial application process when necessary
• Identify ideal locations for demo plots with high farmer conversion potential
• Close sales and coordinate product collection from resellers
• Build and maintain long-term relationships with farmers to ensure repeat purchases

Reseller Relationship Management

• Maintain close relationships with resellers assigned to your area
• Train reseller staff on product specifications, benefits, and application rates
• Coordinate sales between farmers and resellers
• Ensure resellers maintain optimal product inventory levels
• Motivate resellers to promote the product through in-store branding and direct sales
• Ensure resellers pay Farm Star for sold stock within agreed timeframes

Reporting and Communication

• Provide daily reporting on farmer visits and sales activities
• Submit weekly reports on performance, customer feedback, insights, and learnings
• Share field updates and documentation with the team

Key Result Areas

• Leads generated through farmer visits, events, agents, and other channels
• Sales conversion rates