Ppc Expert (Paid Media Specialist) at iTravel Holidays

We are looking for a qualified candidate to fill this position. - Salary: Ksh. 25k - 35k (Depending on experience) Requirements - Strong experience with Google Ads & Meta Ads - 2+ years managing PPC campaigns - Proven ability to drive leads or bookings profitably - Deep understanding of: Funnel-based advertising, - Attribution and conversion tracking, Travel customer buying cycles - Experience with GA4, GTM, and remarketing audiences Key Responsibilities - Build, manage, and optimize PPC campaigns across: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram) - Manage seasonal and promotional campaigns (holiday travel, peak seasons) - Set up and manage conversion tracking (GA4, Google Tag Manager, pixels) - Monitor daily performance and manage budgets efficiently - Conduct destination and intent-based keyword research Check how your CV aligns with this job