Mass Media Campaigns Officer – Food Policy Advocacy at International Institute For Legislative Affairs

About the Role

This position offers a great opportunity for career growth in food policy advocacy and mass media campaign management.

Key Responsibilities

• Support the design, implementation, and evaluation of national mass media campaigns on food policy
• Conduct message and concept testing using focus groups or public opinion polls; select and manage research agencies
• Oversee creative development and materials production; select and manage production agencies
• Plan and place media across traditional and digital channels
• Coordinate events, including press events, campaign launches, and media engagement activities
• Draft and review campaign content, including press releases, statements, letters to the editor, opinion pieces, Q&As, fact sheets, blogs, columns, and web/digital content
• Build and maintain relationships with stakeholders, including government, civil society partners, and media
• Hire, manage, and provide guidance to vendors, including media planners, creative agencies, research agencies, and production companies
• Monitor campaign rollout, track media placements, and evaluate campaign performance
• Produce reports, presentations, correspondence, and other materials to support communication and advocacy objectives
• Support digital advocacy efforts, including campaign-related social media content and engagement
• Maintain accurate records of campaign activities and ensure timely reporting to donors and management
• Lead the development of media advocacy strategies that align with organizational policy objectives
• Provide strategic advice to advocacy and program teams on leveraging media for policy influence

Key Deliverables

• Implement national mass media campaigns on food policy
• Develop key messages and concepts
• Draft press releases for mass media campaigns
• Plan and execute campaign activations
• Draft campaign backgrounders
• Support the production of materials for evidence-based campaigns for the food policy program in collaboration with in-country partners

Location

Nairobi, Kenya