Marketing Officer at Veteran Mission Hospital

About the Role

Veteran Mission Hospital is seeking a Marketing Officer to develop and execute comprehensive marketing strategies for the hospital and its specialty clinics. This role combines creative content development, brand management, and stakeholder engagement to enhance the hospital's presence and patient experience.

Core Responsibilities

• Plan and execute marketing campaigns for the hospital and specialty clinics
• Manage branding, signage, print materials, and internal communications
• Coordinate medical camps, corporate social responsibility (CSR) initiatives, school and community outreach programs
• Create engaging content for social media, website, newsletters, and patient education materials
• Monitor brand image, gather feedback, and track brand awareness metrics
• Support business development efforts in corporate, school, church, and insurance partner engagement
• Track performance metrics and prepare regular reports on marketing activities
• Collaborate with internal teams to enhance overall patient experience

Required Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Media, or related field
• 1–3 years of marketing experience (healthcare, hospitality, or service sector preferred)
• Demonstrated skills in content creation and corporate communications
• Knowledge of branding principles, event management, and design tools (Canva, Adobe)
• Excellent verbal and written communication skills
• Strong interpersonal and relationship-building abilities
• Self-driven, deadline-oriented, and capable of managing multiple priorities

Location

Nairobi, Kenya