Marketing Manager: Brand, Digital, Communications & Sustainability at Prudential Life Assurance Kenya

About the Role

An exciting opportunity has arisen for a motivated professional to join Prudential Life Assurance Kenya as Marketing Manager, overseeing brand strategy, digital marketing, communications, and sustainability initiatives.

Key Responsibilities

Brand Strategy & Development

• Design and implement a brand strategy aligned with global positioning and local market realities
• Leverage cultural insights and behavioral data to ensure the brand resonates with diverse Kenyan audiences while maintaining global brand equity
• Define and refine localization of brand purpose, voice, tone, and messaging across all customer touchpoints
• Champion a "glocal" approach—balancing global brand systems with locally relevant storytelling to deepen trust and emotional connection

Digital Marketing Strategy, Execution & Performance

• Own and execute the digital marketing strategy across all owned, paid, and earned media channels to strengthen brand presence and digital footprint
• Drive performance marketing with clear KPIs across awareness, lead generation, and conversion funnels to deliver measurable business growth
• Leverage analytics and MarTech tools to track performance, optimize media spend, and maximize ROI through data-driven decision-making
• Lead digital experimentation and optimization using insights and A/B testing to refine audience targeting, messaging, and channel performance
• Integrate digital storytelling with brand and product objectives, ensuring cohesive narratives that drive engagement, trust, and brand affinity

Customer Engagement & Retention

• Enhance customer lifetime value through personalized digital journeys, retention strategies, and conversion optimization initiatives
• Oversee key digital channels including SEO, SEM, social media, content marketing, and email campaigns for consistent and impactful execution
• Manage and grow digital communities across social platforms, driving meaningful engagement, advocacy, and customer connection
• Conduct social listening and sentiment analysis to monitor brand perception, identify emerging trends, and inform proactive communication strategies

Location: Nairobi, Kenya