Marketing & Liaison Officer

About the Role

An exciting opportunity has arisen for a motivated professional to join NHC Maisha (Ndonyo Healthcare) in Nakuru, Kenya as a Marketing and Liaison Officer.

Duties and Responsibilities

• Develop and execute comprehensive marketing plans and campaigns to promote hospital services and specialties
• Create and distribute marketing materials such as brochures, newsletters, and digital content
• Manage the hospital's online presence, including its website and social media platforms
• Organize and participate in promotional events, health fairs, and community outreach activities
• Act as a primary point of contact for referring physicians, ensuring smooth communication and referral processes
• Address and resolve issues or concerns raised by external stakeholders
• Enhance patient satisfaction by ensuring effective communication and addressing patient concerns
• Develop patient education materials and programs to inform patients about hospital services and health topics
• Conduct patient satisfaction surveys and use feedback to improve services
• Conduct market research to identify opportunities for growth and improvement
• Analyze market trends, competitor activities, and patient demographics to inform marketing strategies
• Collaborate with hospital leadership to develop and implement strategic plans
• Monitor and evaluate the effectiveness of marketing campaigns and outreach activities
• Prepare reports on marketing and public relations activities, including performance metrics and ROI analysis
• Provide regular updates to hospital leadership on marketing and liaison activities

Required Qualifications

• Diploma or Bachelor's degree in Marketing, Public Relations, Communications, or a related field
• Minimum of 2 years of experience in marketing, public relations, or a related role, preferably in a healthcare setting
• Proven track record in developing and implementing successful marketing campaigns

Preferred Qualifications

• Advanced degree or certifications in healthcare marketing or public relations