Marketing Lead at Ital Global

About the Role

We are seeking a dynamic and forward-thinking Marketing Lead to plan and execute innovative marketing strategies that drive brand growth and marketplace expansion. This role is central to positioning the brand as the go-to destination for premium gifting solutions.

The Marketing Lead will be responsible for developing and implementing campaigns that attract and engage customers while onboarding and retaining quality vendors. You will need a strategic and creative mindset, with a strong understanding of digital marketing, branding, and marketplace dynamics.

About the Company

Our client is a leading and fast-growing online gifting marketplace that connects trusted vendors with customers seeking premium, thoughtful, and meaningful gifts. The platform curates a wide range of gifting options from hampers and flowers to lifestyle accessories and bespoke items, making it easy for people and brands to celebrate every occasion beautifully. The company is committed to building a reliable and diverse gifting platform where quality, creativity, and convenience meet.

Key Responsibilities

• Develop and implement innovative marketing strategies that drive brand growth and marketplace expansion
• Create and execute campaigns that attract and engage customers
• Onboard and retain quality vendors on the platform
• Build and manage the brand positioning in the gifting marketplace
• Manage digital performance marketing and growth initiatives

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2+ years of experience in marketing, preferably in e-commerce, marketplaces, or lifestyle brands
• Proven success in growth marketing, digital performance, and brand management
• Hands-on experience with SEO, CRM, email automation, and Meta/Google Ads
• Strong creative instincts and storytelling skills
• Excellent communication, leadership, and analytical abilities
• Experience with WooCommerce, Shopify, or marketplace CMS platforms (a plus)
• Entrepreneurial mindset and comfort working in a fast-paced, build-from-scratch environment

Key Competencies

• Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives
• Digital Marketing Expertise: Proficiency in SEO, paid advertising, email automation, and CRM platforms
• Creative Problem-Solving: Strong creative instincts with the ability to develop compelling brand narratives
• Leadership and Communication: Excellent interpersonal and team management skills
• Analytical Abilities: Data-driven decision-making and performance measurement
• Adaptability: Comfort thriving in dynamic, fast-paced environments

Location

Nairobi, Kenya