Marketing Executive at Roamtech

About the Role

Roamtech is seeking a Marketing Executive to support the planning and execution of our growth and brand marketing initiatives. The role focuses on digital campaign execution, lead generation, event coordination, and day-to-day marketing operations to enhance our market presence and sales pipeline.

Key Responsibilities

Campaign Planning & Execution

• Assist in developing and executing B2B marketing campaigns aligned with company objectives
• Manage timelines, deliverables, and budgets for ongoing campaigns
• Coordinate with internal teams and external partners to ensure smooth campaign rollout

Digital Marketing & Lead Generation

• Support paid and organic campaigns across LinkedIn, Google Ads, and email marketing
• Monitor and report on lead generation metrics (CPL, CTR, conversions)
• Contribute to website content updates and SEO optimization

Events & Brand Activations

• Plan and coordinate marketing events, product demos, and trade shows
• Manage logistics, invitations, and event marketing materials
• Capture and promote post-event content and engagement

Market Intelligence & Reporting

• Conduct competitor and market analysis to inform marketing strategies
• Support customer surveys and feedback initiatives
• Prepare weekly and monthly marketing reports and dashboards

Collaboration & Sales Enablement

• Work closely with Sales to develop and update marketing collaterals (brochures, decks, one-pagers)
• Support alignment between marketing campaigns and sales outreach activities
• Assist in CRM updates and data hygiene for campaign tracking

Qualifications & Competencies

• Bachelor's degree in Marketing, Business, or related field
• 4 years of experience in marketing, preferably B2B or technology sector
• Hands-on experience with digital tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar)
• Strong project management, coordination, and organizational skills

Location

Nairobi, Kenya