Head of SME at Jubilee Insurance

About the Role

This is an exciting opportunity for a motivated professional to lead the SME business segment. The primary responsibility is developing and executing the SME sales and growth strategy in line with the Company's retail business objectives. You will drive acquisition, retention, and profitability of SME clients through effective market segmentation, channel optimization, and product innovation within the medical insurance portfolio.

Role Purpose

The incumbent will provide leadership to the SME sales team, build strong distribution networks, and foster strategic partnerships that enhance the company's market share and competitiveness in the SME health insurance segment.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement a comprehensive SME business growth strategy aligned with the overall Retail & SME business plan
• Analyse market trends, client behaviours, and competitor strategies to identify new business opportunities
• Translate business strategy into actionable sales and retention plans with clear KPIs and targets for the SME team

Sales Leadership & Revenue Growth

• Lead the SME sales team to achieve top-line growth, profitability, and customer retention targets
• Set sales targets, monitor performance, and ensure achievement of GWP, retention, and loss ratio objectives
• Manage the end-to-end sales process, from lead generation, proposal development, pitching, and onboarding of clients
• Strengthen relationships with key intermediaries, brokers, and direct SME clients to deepen engagement and loyalty
• Support digital and tele-sales initiatives targeting the SME market to improve accessibility and conversion rates

Product Development & Market Positioning

• Work closely with the Product & Strategy and Actuarial teams to develop and enhance SME medical insurance products tailored to market needs
• Champion the development of affordable, modular, and bundled solutions for SMEs and startups
• Drive data-informed product enhancements and market positioning

Location

Nairobi, Kenya