Growth & Marketing Manager at PayKit

About the Role

We are seeking a Growth & Marketing Manager to drive market visibility, customer engagement, and product adoption across all PayKit offerings. You will develop and execute comprehensive marketing strategies while collaborating closely with product, engineering, and commercial teams to establish PayKit as a leader in the fintech ecosystem.

Key Responsibilities

• Develop and execute a full marketing strategy covering brand, demand generation, digital marketing, product positioning, and content
• Design and implement go-to-market plans for enterprise payouts, merchant acquisition, and API product commercialization
• Understand and segment target customers including banks, microfinance institutions, SACCOs, digital lenders, e-commerce platforms, and agent networks
• Translate product capabilities into compelling value propositions and campaigns that drive awareness and inbound interest
• Strengthen PayKit's visibility through events, thought leadership, PR, and active participation in industry ecosystems
• Collaborate with product and engineering teams to align marketing initiatives with product roadmaps, market needs, and competitive positioning
• Guide digital marketing, content creation, brand management, and campaign execution
• Support commercial teams with marketing materials, pitches, market insights, and competitive intelligence
• Track and report on marketing performance including campaign outcomes, conversion trends, and lead quality
• Ensure compliance with regulatory standards in communication, data protection, and sector guidelines

Required Qualifications

• Five to seven years of experience in fintech, payments, banking, mobile money, or a licensed PSP environment
• Strong experience in marketing strategy, digital marketing, branding, and product marketing
• Proven experience launching or marketing payment products, APIs, enterprise solutions, or merchant services
• Strong analytical ability with demonstrated proficiency in funnel analysis, campaign performance, and data-driven decision making
• Ability to work closely with technical and product teams in a fast-paced environment

Location

Nairobi, Kenya