Digital Marketing Officer at Emerge Egress Consulting

Role Objective

We are seeking a knowledgeable and dynamic digital marketing professional to manage and coordinate content across multiple digital and social media platforms. You will develop and execute comprehensive digital marketing strategies to enhance brand visibility, engagement, and sales conversion.

Core Duties and Responsibilities

• Manage and coordinate content across various digital and social media platforms
• Develop, manage, and maintain content publishing schedules and digital marketing campaigns
• Execute social media and digital marketing strategies to enhance brand visibility and engagement
• Create and develop digital ads and graphical images for various platforms
• Create and collaborate on various types of marketing content, including web copy, datasheets, blogs, press releases, video scripts, and customer case studies
• Maintain and grow the company's digital presence across platforms including Facebook, X (Twitter), Instagram, LinkedIn, YouTube, TikTok, and the company website
• Develop and collaborate on marketing materials including website content, blogs, press releases, video scripts, case studies, and promotional materials
• Conduct data collection and analysis to measure campaign performance and conversion rates
• Ensure brand consistency and accuracy across all digital and marketing communications

Required Qualifications

• Degree in Fine Arts, Communication, PR, Marketing, IT, Graphic Design, or related field
• Minimum 3+ years of experience in a relevant digital marketing or marketing role
• Proven sales and marketing work experience

Key Competencies

• Excellent multi-tasking skills
• Social media expertise and platform knowledge
• Outstanding communication skills
• Creativity and commercial awareness
• Graphic design skills using various tools (advantageous)

Location

Nairobi, Kenya