Digital Marketing Officer at Emerge Egress Consulting

Role Objective

We are seeking a knowledgeable Digital Marketing Officer to join our dynamic team. In this role, you will align content and manage various digital platforms while engaging with the community to enhance brand visibility and drive business results.

Core Duties and Responsibilities

• Manage and coordinate content across various digital and social media platforms
• Develop, manage, and maintain content publishing schedules, digital marketing campaigns, and sales campaigns aligned with brand objectives
• Execute social media and digital marketing strategies to enhance brand visibility and engagement
• Create and develop digital ads and graphical images for various platforms
• Build and maintain a powerful marketing presence across digital and social media channels to drive awareness, improve conversion rates, and achieve key performance indicators
• Create and collaborate on diverse marketing content including web copy, datasheets, blogs, press releases, video scripts, and customer case studies
• Maintain and grow the company's digital presence across platforms including Facebook, X (Twitter), Instagram, LinkedIn, YouTube, TikTok, and the company website
• Develop and collaborate on various marketing materials including website content, blogs, press releases, video scripts, case studies, and promotional materials
• Ensure brand consistency and accuracy across all digital and marketing communications
• Conduct data collection and analysis to support marketing efforts

Job Specifications and Qualifications

• Degree in Fine Arts, Communication, Public Relations, Marketing, Information Technology, Graphic Design, or related field
• At least 3+ years of experience in a relevant digital marketing role
• Proven sales and marketing work experience
• Graphic design skills using various tools (advantageous)

Key Competencies

• Excellent multi-tasking and organizational skills
• Strong social media expertise
• Outstanding communication and interpersonal skills
• Creativity and commercial awareness