Digital Marketing Executive at Simba Corp

An exciting opportunity has arisen for a motivated professional. Key Responsibilities Content Creation and Management:

• Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, X, LinkedIn, TikTok, and others. 

• Create and manage content calendars to ensure consistent content delivery. 

• Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs). 

• Monitor platform trends and recommend innovative content formats. 

Social Media Strategy:

• Implement social media strategies aligned with the company’s marketing objectives. 

• Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape. 

• Suggest and execute new ways to increase brand awareness and engagement. 

Community Engagement:

• Monitor, respond to, and moderate user comments and messages in a timely manner. 

• Build and nurture an active and engaged social media community. 

• Facilitate online conversations and interact with followers to enhance brand loyalty. 

Content Production & Creative Support:

• Use design tools (Canva, Adobe Suite, or equivalent) and AI design tools to create high-quality social media creatives. 

• Edit short-form and long-form videos using CapCut, Premiere Pro, or similar tools. 

• Work closely with the Creative Designer to produce assets on time and reduce workflow bottlenecks. 

• Capture and edit video/photo content during events, product shoots, test drives, and showroom activities. 

Lead Nurturing & Digital Customer Engagement

• Manage WhatsApp Business for lead nurturing, customer follow-ups, and automated flows. 

• Support email marketing using platforms such as Zoho Marketing Automation or Mailchimp. 

• Coordinate with sales teams to ensure timely follow-up and accurate lead routing. 

• Track lead performance and conversion insights for reporting. 

Performance Analysis:

• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms. 

• Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies. 

• Provide insights and recommendations for optimizing social media campaigns. 

Paid Social Campaigns:

• Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads). 

• Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies. 

Cross-Functional Collaboration