Digital Marketing Executive at M-Paya

About the Role

We are seeking a qualified Digital Marketing Executive to drive M-Paya Energy's digital presence and brand visibility. This role combines creativity, storytelling, and data-driven strategy to engage audiences, generate leads, and build a thriving online community. You will oversee content creation, campaign execution, social media management, and SEO/SEM initiatives, ensuring all digital efforts align with business objectives and deliver measurable results.

Key Responsibilities

• Develop and execute social media strategies to boost brand awareness, engagement, and customer retention
• Manage and maintain the brand's presence across all social media platforms
• Plan, schedule, and publish content, ensuring brand consistency across all platforms
• Track, analyze, and interpret performance metrics, adjusting initiatives based on trends and audience behavior
• Create engaging multimedia content, including graphics, short-form videos, and written posts that align with current social trends
• Engage with the online community by responding to comments, messages, and user-generated content
• Collaborate with influencers and brand ambassadors to expand reach and visibility
• Develop and oversee social media campaigns, competitions, and collaborations, measuring their success and impact

What We're Looking For

• Data-driven decision-maker who tracks performance metrics and adapts strategies based on audience insights
• Strong ability to craft compelling captions and brand messaging that resonates with your audience
• Up-to-date knowledge of social media trends, platform algorithms, and engagement tactics with a willingness to experiment with new formats
• Excellent content creation skills, including graphic design and short-form video editing
• Ability to work independently while managing multiple projects and maintaining fresh, creative, on-brand content

Location

Nairobi, Kenya