Content Creator at Skill-GAP Solutions Ltd

Position Overview

We are seeking a creative Social Media Content Creator with strong photography and videography skills to produce engaging visual content across Instagram, TikTok, Facebook, and YouTube. The ideal candidate understands social media trends, visual storytelling, and content creation, and will collaborate with Sales, Marketing, and Social Media teams to ensure brand-aligned and consistent content across all platforms.

Key Responsibilities

• Create and curate high-quality, visually appealing content for various social media platforms including Instagram, Facebook, Twitter, and TikTok
• Develop a content calendar and schedule posts to ensure consistent and timely delivery of content
• Collaborate with Sales and Marketing teams to align social media content with overall marketing goals and campaigns
• Monitor social media trends, engagement metrics, and audience preferences to optimize content strategy
• Experiment with different content formats, such as videos, graphics, and live streams, to drive engagement
• Manage and organize digital assets, possibly using content management systems
• Ensure all content adheres to brand guidelines and maintains a consistent visual identity
• Adhere to brand guidelines and maintain a consistent brand voice across all social media platforms
• Stay up-to-date with the latest social media best practices, trends, and platform updates

Required Skills & Qualifications

• Diploma in Marketing, Communications, Digital Media, or related field
• At least 2 years of proven experience as a social media content creator in a similar role
• Demonstrated success with social media campaigns and content creation
• Proficiency in social media management tools and analytics platforms
• Excellent written and verbal communication skills
• Creative thinking ability with a keen eye for design

Location

Nairobi, Kenya