Alumni Relations Administrator – Merchandise & Branding at Strathmore University

Position Overview

The Alumni Merchandise & Brand Administrator will champion the Strathmore brand by managing and promoting the University's branded merchandise to alumni, staff, students, and friends of Strathmore. This role involves overseeing the daily operations of both the physical and online gift shops, driving sales growth, enhancing customer experience, and implementing creative marketing and e-commerce strategies. The Administrator will play a key role in telling the Strathmore story through merchandise, digital engagement, and alumni-centered campaigns.

Duties & Responsibilities

Merchandise and E-Commerce Management

• Oversee operations of the physical and online (e-commerce) Strathmore Gift Shop
• Manage inventory levels, stock orders, deliveries, and pricing in collaboration with the Procurement Office
• Develop and execute product and sales plans for both physical and online channels
• Ensure timely activation of new products and maintain up-to-date pricing and quantities
• Maintain accurate daily sales records and prepare weekly and monthly performance reports
• Monitor and analyze sales trends, customer preferences, and product performance to inform restocking and marketing strategies

Branding and Marketing

• Promote the Strathmore brand identity through creative merchandising and communication campaigns
• Design and execute promotional activities, digital marketing campaigns, and event-based sales activations
• Collaborate with the Alumni Relations and Communications teams to ensure brand consistency and visibility across platforms
• Create engaging visual content including photography, product displays, and social media posts to showcase merchandise online
• Develop and maintain a communication calendar for the gift shop and alumni merchandise

Alumni and Community Engagement

• Foster alumni loyalty through branded products that celebrate alumni identity and belonging
• Promote special alumni merchandise offerings and exclusive collections

Career Growth Opportunity

This position offers a great opportunity for career growth within a dynamic university environment.