Social Media Manager at Emerge Egress Consulting
Confidential
Nairobi, Kenya
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Social Media Manager
Role Objective
We are seeking a knowledgeable and dynamic Social Media Manager to develop and execute comprehensive social media strategies. You will be responsible for aligning content across multiple channels, managing various platforms, and engaging meaningfully with our community to drive brand awareness and sales.
Core Duties and Responsibilities
- Develop, manage, and maintain content publishing schedules and digital marketing campaigns aligned with brand objectives
- Implement social media marketing strategies across all company digital platforms
- Create and develop digital ads and graphical content for various social media platforms
- Build and maintain a strong presence on all social media accounts including Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and the company website
- Engage meaningfully with the community and foster community engagement
- Create and collaborate on diverse marketing content including web copy, datasheets, blogs, press releases, video scripts, and customer case studies
- Conduct data collection and analysis to measure campaign performance and improve conversion rates
- Support competitive analysis and sales campaign initiatives to achieve key performance indicators
Required Qualifications
- Bachelor's degree in Fine Arts, Communication, Public Relations, Marketing, Information Technology, Graphic Design, or related field
- Minimum 3+ years of experience in a relevant social media or digital marketing role
- Proven experience in sales and marketing
- Graphic design skills using various tools (advantageous)
Key Competencies
- Excellent multitasking abilities
- Advanced social media proficiency
- Outstanding communication skills
- Creativity and commercial awareness
- Customer-oriented approach